This is a 'almost' vintage cross stitch kit from The Sweetheart Tree. It is titled A Simple Sampler and it is from 2003. It was designed by Sandra Cox Vanosdall.
Included in this kit is the following: 32 count Cream Belfast Linen by Zweigart Fabrics (cut 8 by 8 inches), SV-CP130 Sterling Silver Open Heart Charm from The Sweetheart Tree, Mill Hill Petite Glass Beads #40123 and $42012, DMC Floss Colors: Ecru, 315, 316, 3041, 3362, #12 Dmc Perle Coton (Ecru), #26 Tapestry & Beading Needles.
This is a new cross stitch kit in a plastic case.